Ad Production for Marketing Companies

Affinity Express works on marketing communications and advertisements, both print and online, so I am sometimes asked if we compete with marketing firms and ad agencies. The short answer: no, we don’t. They are clients or prospects for us, not competitors.Ad Production for Marketing Companies

But how does this work? Let me explain.

A leading marketing services firm is a client. They have a thriving direct marketing business, reaching 100 million consumers each week and working with 15,000 advertisers. Their quality standards, it goes without saying, are impeccable.

And they have worked with Affinity Express since mid-2006, to get reliable ad production delivered at fast turnaround times and low costs.

We handle ad design for them, including new builds, pickups with revisions, pre-flighting client-supplied files and page assembly. We have integrated our workflow with the client’s systems to eliminate inefficiency. Completed designs are returned in one day. Our team handles around 1300-1500 files a week.

We began with an operations manager and added a team in the client’s offices: 13 people in Connecticut and six in Texas.  A design team of 18 was also built at our Elgin, Illinois headquarters to handle fast turn time requests. This made the initial transition smoother.

As the client contacts grew comfortable with working with us and knew they could depend on us, we gradually transitioned all work offshore to help the client save a significant amount of costs.

It has been four years now, and the client continues to rely on us for their ad production. I think this is a testimony to the hard work and client focus of our team!

And this is what the client has to say about working with us:

Staying competitive in a dynamic marketplace is critical to most organizations. Partnering with Affinity Express has allowed [us] to capitalize on their scalable workforce to deliver reductions in turnaround times and ad production efficiencies.

We believe outsourcing is a cost effective option provided the product/process fits an outsourced model and there is a strong partnership during implementation and execution. In the end, it’s all about the customer and delivering an effective and accurate direct mail advertisement on-time.

About Kelly Glass
Kelly has been vice president of Marketing at Affinity Express for nine years now. She drives company strategy and all marketing activities.

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