Happy Saint Patrick’s Day!

Because my first name is Kelly and I was born and raised in New York (where the first St. Patrick’s Day parade was held), I feel eminently qualified to review these holiday designs. So before you go out for a green beer (or many), take a look at these ads our team designed. It’s no surprise that many are for bars or clubs.

This one trots out all the standards for St. Patrick’s Day. You have the leprechaun, the beer, clovers and several shades of green. There are not one but two glasses of beer, in the event you didn’t already associate the beverage with the holiday. What works especially well is the bar’s logo–you can’t miss the red among all that green.

The one day everyone's a little Irish

This one has everything you want in an ad for the holiday. The theme is obvious, the information is easy to find and there are no extra elements. The large beer screams, “drink me!” As a result, the message is clear: come party and have fun with us at Hooligans.

The Irish place to be

I love the stylized “Saint Patrick’s Day” in this one. Plus, the ad is simple and straightforward. Touting the $5 prices is a smart move and they stand out in yellow against the green. At this club, along with beer, you can get the traditional festive meal in the U.S. Did you know they don’t eat corned beef and cabbage much in Ireland? They are more likely to have lamb to celebrate.

Restaurant ad for Saint Patrick's Day

As a passionate reader, I would like to believe that people will spend St. Patrick’s day reading . . . yeah, right! But I give credit to the bookstore for trying. And this is the first ad I’ve seen this year with the pot of gold. Notice that there is no indication of any promotion or specials for the holiday. They just use the visuals to capture attention and I think it works.

Saint Patrick's Day ad for books

I hope you enjoyed this review of St. Patrick’s Day designs. It’s early in the day, so there’s still plenty of time for you to find something green to wear and plan the evening’s festivities. May the road rise up to meet you and slainte (cheers)!

About Kelly Glass
Kelly has been vice president of Marketing at Affinity Express for nine years now. She drives company strategy and all marketing activities.

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