National Newspaper Week

Affinity Express is Cheering for Our Publishing Clients

Newspapers have been the vehicle used by marketers for centuries to promote their businesses and drive new revenue. Acting as the voice of local communities, they are the ideal media choice for small- to medium-sized businesses. Today, the addition of online news sites and a range of digital services illustrates that publishers are very much in sync with the information and news consumption preferences of their audience, as well as the marketing needs of their customers.

In honor of National Newspaper Week, Affinity Express celebrates our publishing clients and appreciates their support. We are proud to be a resource for multimedia publishers striving to innovate and serve as digital agencies for advertisers.

About Kriti Adlakha
I have been working in the field of marketing and brand development for more than eight years. My experience ranges from hospitality to media and IT products to outsourced services. During my journey, I have worked with print and new-age media and have enjoyed developing content. I have also learnt and worked on marketing tools like adwords marketing, analytics, CRM and the list is steadily growing. Having acquired post-graduate diploma in business management from IIM, Calcutta, I love new challenges and learn from each experience. In my blog, I share marketing strategies that enable small and medium businesses to market in a small budget. I also discuss how to use different online tools that can help businesses to monitor returns of their marketing investments. Above all, I love to hear back from my readers!

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