How Guest Blogging Helps Your Business

Blogging is an established marketing practice by many small- to medium-sized businesses (SMBs), but you can take it to another level of success.  Guest blogging enables you to position your brand by increasing visibility in industry forums and communities. It is also a powerful way to build strong, high-quality relationships to secure even bigger and better opportunities to promote you and your company.

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Here are six benefits that you can achieve with guest blogging.

1.   Expand your brand reach

When you provide guest articles for different blogs, you increase the reach of your brand and the potential to generate leads. Guest blogs present you with an opportunity to directly connect with other companies’ loyal customers and followers. These followers will see you favorably as they are being introduced to you by another blogger they already trust. As a result, posting guest blogs regularly will get you quality referral traffic and improved SEO on important keywords.

2.   Get links to your blog

With guest blogging, you are able to generate lots of high-quality and targeted links from top blogs in your industry. When we write guest posts, we can add two or three links in our guest post and the author bio section. This contextual marketing boosts your website’s rank on search engines for targeted terms.

When you share comments and tips on blogs in your niche, incorporating backlinks to your website will help improve your page rank. The trick is to look for blogs that do not have a “no follow” tag or those backlinks will be hidden from search engines without you knowing it. Comments generate referral traffic that stays longer, bounces less and converts better in most cases, as observed on our corporate website! As you can see here, the spike on November 8 was registered because of a hiring information shared on various job referral and social media sites and resulted in more than 3000 visits in one day!

3.   Comment often

Many blogs have a feature that lists people who leave the most comments. The number in the list could range from five to ten. By offering relevant comments often based on your industry experience, you not only make this list but also achieve an envious position where people read and apply your advice.

This will also help your website as your link will appear on the front page of the blog, which is normally the highest ranking page, meaning a lot more weight is given to that backlink. The bonus is that the top commenters list is in the sidebar which is shown on every page of the blog thus giving you potentially hundreds of backlinks. A couple of such blogs in your niche will take your blog traffic to new heights, thereby, assuring regular hits!

4.   Build long-term relationships

People across the globe are discussing if guest blogging helps in building relationships or is it just another vehicle for link-building. That’s because many marketers and SMBs aren’t grasping the real worth of guest blogging. They continue to submit low-quality content to blogs, leading to nothing but more garbage on the web and helping none of the parties involved (e.g., the blog sites, the bloggers and the viewers)! Instead study the blog site, voice the concerns and address the priorities of the audience. This way, you have a chance to build relationships that last longer than it takes to read the post!

5.   Become an expert

Guest blogging can be the first step to building a global marketing foundation and gaining status as an expert in your field. The more in-depth guest posts you publish, complete with well researched statistics supporting your opinions, the more chances you will get to engage and interact with people. You will generate referrals for new business if you share industry best practices and connect with different communities of potential customers. Over time, you can become an authority in eyes of your target audience.

6.   Adapt to write for various audiences

When writing for different blogs, each with a style of its own to suit the sensibility and taste of its target audience, your writing and adapting skills are tested. To provide quality content that is read by the maximum number of subscribers to that blog, you will have to read and understand it thoroughly. In the process, you’ll get to know the trends, consumption patterns and favored topics and content types by different communities and geographies. This will make it easier to write about topics in the tones that will get good numbers of views and high engagement. And this will get you invitations to publish more posts!

What all these tips have in common is a commitment to providing value to the audience. You try to produce quality content for your blog and you should do the same when you are a guest writer and a commenter. That is the only professional way to build and strengthen relationships, establish your expertise and continually improve your blogging skills.

Have you tried guest blogging yet? If so, what kind of benefits did you experience? If you haven’t, now that you have read this, would you consider guest blogging?

About Kriti Adlakha
I have been working in the field of marketing and brand development for more than eight years. My experience ranges from hospitality to media and IT products to outsourced services. During my journey, I have worked with print and new-age media and have enjoyed developing content. I have also learnt and worked on marketing tools like adwords marketing, analytics, CRM and the list is steadily growing. Having acquired post-graduate diploma in business management from IIM, Calcutta, I love new challenges and learn from each experience. In my blog, I share marketing strategies that enable small and medium businesses to market in a small budget. I also discuss how to use different online tools that can help businesses to monitor returns of their marketing investments. Above all, I love to hear back from my readers!

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