Get Meaningful Blog Content from Daily Business Activities

It takes time and effort to come up with ideas for business blog posts and it is even more difficult when you have so many other marketing tasks to tackle. But if you use those daily activities as inspiration for blog posts, you can have a steady stream of new topics every week. Plus, you will have meaningful content that your customers and followers will enjoy reading and sharing, building trust and credibility for your business.

Here are some possibilities for blog posts.

Share customer success stories

As you work with various customers and solve their problems, try this process:

  • Start by elaborating the problems faced by your customers. This will help you get to the rationale for the case study. It will also allow you to present your clients’ perspectives and better connect with your blog audience.
  • Break down the problem. This is the most crucial step as it allows you to understand the depth of issues, identify the hidden barriers and build plans to arrive at the most optimum solutions.
  • Discuss process milestones. While explaining how to tackle problems, bring forward your organizational skills. Elaborate on the milestones achieved by your team in a set timeframe.
  • Spell out tangible results. Explain final outcomes and the strategy for future success. This final element will showcase your foresight and planning capabilities.

This blog post shows how uSell used an A/B test measurement mechanism before deciding to add new products on their website.

Blog content - case study

These case studies are great content as they provide real examples of how you work as a team to help your clients overcome their problems and turn them into success. They not only display your expertise but also serve as an excellent referral for potential customers who read your blog. Do not forget to get approval from your customers before sharing their company names on your blog.

Interview your sales team

At times, it becomes difficult for marketers to share content that resonates with the needs of their target audience, especially in technical fields. So why not approach those who are best at it and do it all the time? Sales people explain the benefits of products and solutions and can provide the details that readers are looking for since they field questions from your customers every day. They know the fears, doubts and obstacles customers have. Interview them and include their views, suggestions and best practices in blog posts.

Another way of using sales teams’ inputs in your blog is to share their take on the latest industry news and trends. Their ideas could educate your readers and give them ideas on how to use new technologies, implement strategies and track results more effectively. One example is the interview blog post with our vice president of interactive services, Adam Burnham, in which he discusses his views on the future of multimedia publishing. Besides, you never know when these interviews might give ideas and/or content for other blog posts.

Get inputs from employees working behind the scenes

Great customer experiences, solid teamwork, positive work culture and superior office infrastructure all make for good content. Potential customers are often interested in what goes on behind the scenes in the companies they consider. So write posts about how work gets done in your company. You could try topics such as:

  • The workflow that your team has developed or customized to cater to specific business objectives. Such posts create transparency and also boost the confidence of customers in your solutions. Our CEO, Ken Swanson shares an insight about our cloud-based workflow tool AESB 4.0 on our blog
  • Discuss the accomplishments of employees to provide views of your company culture. This gives a positive image to your brand.
  • Share event details and pictures of special celebrations to show the people side of your company.

Here is a team-building event picture shared by PWP Studios on their blog:

Blog content - team building event pics

Find inspiration in your current work projects

While working on projects, you become more knowledgeable on subjects as you research, get inputs from various internal team members, review external vendors, etc. Capitalize on the opportunity to write blog posts on these topics. Our team works on a wide range of projects such as:

  • Designing websites and landing pages
  • Attending industry trade shows and conferences
  • Organizing internal company events like strategy meetings
  • Conducting market research on specific industries or services
  • Working on client presentations

Many of these projects are featured in our blog posts where we share our methods and knowledge gained. In one of our recent blog posts, Kelly discusses Tips to Improve Trade Show ROI.

Share process details and results of customer surveys

More than ever before, consumers today rely on references from others who have already used products and services. A blog post about a satisfaction survey could be of value to readers by showing the relationship you have with you present customers and what can they expect from you as a partner. This kind of blog post needs to include the following details:

  • Purpose for conducting the survey: product reviews, launches, customer satisfaction measurement, etc.
  • Data size for the survey: number of respondents who completed the survey.
  • Industry and titles targeted by B2B companies or customer demographic targeted by B2C companies.
  • Important questions and replies indicating overall customer beliefs.
  • Brief analysis of the survey outcome and how results will affect your current and future business strategy.

Whatever topics you cover, use pictograms, infographics, charts and graphs to communicate trends and lessons learned. It is easier to understand when you use visual representations versus lengthy paragraphs.

This pie-chart portrays the satisfaction levels of website visitors of EIA:

Blog content - customer survey info

These ideas will help you develop content that is interesting as well as useful for your readers. Which other business activities inspire your creativity and are covered in your blog?

About Kriti Adlakha
I have been working in the field of marketing and brand development for more than eight years. My experience ranges from hospitality to media and IT products to outsourced services. During my journey, I have worked with print and new-age media and have enjoyed developing content. I have also learnt and worked on marketing tools like adwords marketing, analytics, CRM and the list is steadily growing. Having acquired post-graduate diploma in business management from IIM, Calcutta, I love new challenges and learn from each experience. In my blog, I share marketing strategies that enable small and medium businesses to market in a small budget. I also discuss how to use different online tools that can help businesses to monitor returns of their marketing investments. Above all, I love to hear back from my readers!

12 Responses to Get Meaningful Blog Content from Daily Business Activities

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