Our Favorite Ads of This Holiday Season . . . So Far

Regardless of your industry, this time of the year is all about engaging your audiences with holiday greetings that connect with them and spread the joy of the season. It is a great opportunity to show the personality of your organization to customers. With that in mind, we looked for some ads that have brilliantly captured the holiday spirit, ranging from playful to magical.

Video ads:

Harvey Nichols: Sorry, I Spent It On Myself
The luxury department store, Harvey Nichols, designed a tongue-in-cheek ad. Rather than make viewers sentimental, they instead suggest we should think only of ourselves while shopping this season.

John Lewis: The Bear and the Hare
This tale of friendship between two animals will touch your heart and bring a smile to your face.

Kmart: Show Your Joe
Kmart has spurred controversy with a new commercial showing men dressed in colorful boxers shaking their shorts to the tune of “Jingle Bells.” The “Show Your Joe” ad for Joe Boxer shorts has gone viral, racking up more than 16 million hits on YouTube.

Print Ads:

Stihl Chainsaw
Christmas trees are instantly recognizable and yet versatile symbols that communicate holiday messages. This ad features a hole cut in the wall with the Christmas tree outside. It might initially confuse the audience but, when it becomes clear that it’s an ad for a chainsaw, then the visual is clever and funny.

stihl-chainsaw christmas ad

Pedigree: Remember the entire family this year
An amusing ad by this pet care brand emphasizes that we should “Remember the entire family this year.” This ad suggests buyers include pets on their shopping lists and potential buyers who are pet owners will connect to the idea immediately.

pedigree christmas print ad

Omino Bianco
Here is another creative idea that shows a Santa upset due to a laundry mishap before Christmas. The visual reinforces that the detergent works well with colors.

omino bianco christmas ad

Online Campaigns:

Topshop: #DearTopshop
Topshop is running a Christmas campaign called “Dear Topshop” through Pinterest that allows customers in its stores to pin, share and shop for items on giant touchscreens. Consumers can pull together Topshop items across all of the brand’s platforms—from stores and online platforms—and post them on Pinterest. People can also pin content from other places that inspire them and submit their boards. Prizes include shopping sprees and tickets to a Fashion Week show.

topshop christmas campaign

Macy’s: Believe
Macy’s launched a Macy’s Believe holiday campaign with an app on its website for children to write to Santa. For every letter received, the retailer donates $1 to Make-A-Wish, which grants wishes for children with life-threatening diseases. The campaign is promoted with the hashtag #macysbelieve.

Macy's believe

Ghirardelli: ’Tis the Season for Squaring:
Ghirardelli has apps on the company website that enable visitors to make cards and receive coupons and to prepare holiday recipes and crafts featuring its holiday peppermint bark. Coupons can also be found on their Facebook page. The brand has also teamed up with Better Homes and Gardens for a “Holiday Baking and Sweet Treats” party on Pinterest.

Ghirardelli christmas

How do you plan to get creative to share season’s greetings with your customers?

About Kriti Adlakha
I have been working in the field of marketing and brand development for more than eight years. My experience ranges from hospitality to media and IT products to outsourced services. During my journey, I have worked with print and new-age media and have enjoyed developing content. I have also learnt and worked on marketing tools like adwords marketing, analytics, CRM and the list is steadily growing. Having acquired post-graduate diploma in business management from IIM, Calcutta, I love new challenges and learn from each experience. In my blog, I share marketing strategies that enable small and medium businesses to market in a small budget. I also discuss how to use different online tools that can help businesses to monitor returns of their marketing investments. Above all, I love to hear back from my readers!

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