Meet the Authors

Ken Swanson, CEO of Affinity ExpressKenneth W. Swanson

As CEO of Affinity Express, Ken leads a global team that includes operations, finance, human resources, marketing and IT. He is focused on ensuring we balance outstanding delivery to clients with the continued health and growth of the company. He also spends quite a bit of his time meeting with industry leaders in a variety of business categories and establishes the vision for Affinity Express.

Most recently, Ken was the director of business development for the Kodak Graphic Communications Group, where he organized and led a global, cross-segment team for a newly-formed business unit. Prior to Kodak, Ken spent 11 years at Bowne & Co., the $840 million global financial printer. He held the position of senior vice president of operations and manufacturing, reporting to the CEO. His responsibilities included strategy, budgets, P&L management and the leadership of 24/7 production platforms.

Ken lives in New Jersey with his wife, has two daughters and enjoys gardening and other home projects on the weekends. An avid fisherman, he looks forward to occasional breaks in his busy schedule to spend time with friends and catch striped bass off Montauk Point, Long Island, New York.

Affinity Express President of Pune Operations Sunil GardeSunil Garde

As president of the wholly-owned subsidiary of Affinity Express in India, Sunil is responsible for overseeing teams in production, IT, finance, human resources and administration, and strengthening the delivery capabilities of our world-class operation.

Sunil brings more than 27 years of experience to Affinity Express, with the last 15 years in senior positions in the IT-enabled/BPO/KPO industries. Most recently, he worked at Aptara (formerly TechBooks), where he served since 2000 in various roles and since 2005 as senior vice president and head of Pune operations for eLearning and content IT services.

He has earned the following degrees: BS in basic sciences and BS and MS in Chemical Technology from Bombay University department of Chemical Technology.

Sunil is married to Rajashri and has two sons, Chinmay and Arnav. While not juggling busy days at Affinity Express, he loves reading, jogging and meditation.

Kelly Glass

Kelly has been vice president of Marketing at Affinity Express for the past seven years. She is passionate about communications and building a dialog with employees, clients and prospects. Kelly drives company strategy and leads all marketing activities including: advertising, trade shows, collateral, public relations, email marketing, the website, social media and sales support.

Prior to Affinity Express, Kelly built a decade of experience overseeing marketing in the business process outsourcing industry at Oce Business Services, Danka Services International and Archer Management Services, where she developed a wide range of promotions and educated potential clients in what was then a new approach to doing business. She also held marketing roles in syndicated television and healthcare.

Kelly has two children and an unintelligent cat, with whom she spends most of her time when she is not working. She also likes reading fiction, cooking elaborate meals and baking desserts (which she sometimes uses to bribe co-workers to give her tasks higher priority).

Joanna Grant

One of the founders of Affinity Express, Joanna is vice president of Graphic Production and Support Services, a position in which she leverages her decades of experience in embroidery digitizing, vector artwork, image editing and order management services to educate the promotional products industry on the benefits of outsourcing.

To help Affinity Express clients manage in the fast-paced, ever-changing, high-tech environment of business process outsourcing, Joanna meets with leaders of companies operating in diverse industries. She is happiest when interacting with clients and helping them solve their business challenges.

Joanna lives in Lewiston, New York, with her husband and younger daughter. The family enjoys annual adventures to South America for visits with the eldest daughter and her new husband. When she is not working or travelling, Joanna is planning boating trips to faraway places.

VP of HR Tinna HallTinna Hall

With production operations in Pune, India and Manila, Philippines, as well as employees located across the United States, overseeing human resources for Affinity Express is a dynamic role. As vice president of the global HR function, Tinna not only handles policies and procedures, she spearheads the Learning Center (a web-based training and evaluation system), compensation and benefits, major initiatives and recruiting of new candidates at all levels.

Prior to Affinity Express, Tinna worked in a variety of roles, industries and countries. For example, she was a project and research officer for the Urban Development Institute of Australia in Sydney, where she developed project plans and represented the Institute on external committees on urban development issues and policies. She also edited a nationwide quarterly journal, oversaw design and layout, produced the Institute’s newsletters and created corporate and national websites. She was a special project coordinator at Mississippi State University in charge of planning, reporting and promotions for the launch of the new biotechnology institute. Before that, she held teaching roles at a university and an academic institution in Hong Kong.

Currently, Tinna lives in West Dundee, Illinois with her son. He and her role at Affinity Express keep her quite busy, but she tries to find time to shop, sew, do arts and crafts projects and watch television shows such as “Dancing with the Stars” and “24.”


IMG_5883Vanessa Velasco

Vanessa Velasco is the Affinity Express marketing manager. Based in Chicago, she comes to Affinity Express with a diverse seven-year marketing background that includes executing new-age media, conducting market research, developing brands, launching marketing campaigns and more. Vanessa has a passion for creating the bridge from communication to understanding between consumers and businesses.

She began her career in the non-profit industry where Vanessa started as a loan executive with the United Way in Southern California. Based on her strengths in relating to people and understanding the community, her next two jobs were on the event and marketing teams of local and international small-to-medium-size businesses.

Away from the office, Vanessa spends time with her better halves, Spencer and their 73-pound black Labrador, Lady. You can catch this trio playing fetch, running, exploring the city for dog friendly location and enjoying the sunshine, whenever there is some!

Jon ZerndtJon Zerndt

Jon joined Affinity Express in 2005 and is the account manager for our office superstore and quick printer accounts, meaning he helps grow relationships with clients, train users, provides guidance and troubleshoots any issues. He relies heavily on his graphic design background.

Previously, he was director of digital imaging at Solaris Photo & Imaging, a full service photo lab in the Chicago area from 1990 to 2005. Before moving into the digital arena, Jon worked for several years in the screen printing industry and as a sign painter.

Jon is a graduate of the School of the Art Institute of Chicago with a BFA in Painting & Printmaking. A lifelong Midwesterner, Jon currently resides in East Dundee, Illinois with his wife, two sons and various four-legged friends.

Unmana, eMarketing Manager at Affinity ExpressUnmana Datta

Unmana worked at Affinity Express as Senior Marketing Manager from 2010 to 2012. She spearheaded the company’s blogging and social media efforts, managed email marketing, improved search engine visibility, written and edited marketing collateral, and worked on marketing research and strategy.

Unmana is an obsessive consumer of blogs and social media, and is fascinated by their use in marketing. She has had guest posts published on several industry blogs and publications and is active on Twitter @Unmana.

Unmana has a post-graduate management diploma in Marketing and has worked for over five years in marketing and business research. She lives in Pune, India. When she isn’t working, she reads novels, writes on her personal blog, and likes having long pointless conversations with her husband and her friends.

Mel Fernandez

Melchizedek Fernandez

Senior graphic designer for marketing, Mel is responsible for designing and producing print and online marketing materials, sales presentations and e-marketing campaigns, as well as maintaining and advancing corporate branding.

Prior to Affinity Express, Mel worked as a designer for one of the country’s premier banks in the Philippines for more than four years. He led his team of artists to develop more creative and expressive illustrations of the different products and services of the bank, as well as its event management collateral, which earned several recognitions from various institutions including the International Association of Business Communicators (Philippine Quill 2008 and 2009) and Public Relations Society of the Philippines (Anvil Awards 2009).

Mel graduated with an A.B. in multimedia arts from De La Salle-College of Saint Benilde. As a full-time scholar, Mel’s love and passion for arts has exposed him to a vast array of advertising, event management and marketing and brand merchandising disciplines.

3 Responses to Meet the Authors

  1. Pingback: Designs of the Quarter « Affinity Express Blog

  2. Noel Cobbins says:

    Currently it seems like Drupal is the preferred blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?

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